Drinking and driving in Phnom Penh

I’m confused. I always thought you weren’t supposed to drink and drive.

But then what’s the message these traffic cops in Phnom Penh are sending out? Their guard house clearly displays an advertisement for beer.

It’s sponsored by Asahi breweries. The company is based in Japan and just trying to get a foot in the door in other Asian countries.

Aaccording to the company website, Asahi’s corporate philosophy is:

The Asahi Breweries Group aims to satisfy its customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide.

Ah, so that’s what all this is about: not drinking and driving, but “…the promotion of healthy living“.

In that case: cheers, officer!